WHAT WE DO

strategy for organisations

We take the time to get to know you. We are curious, interested, and we will listen.

Good decisions are based in understanding where values align and diverge. We help businesses, industry bodies and government agencies work together with a collective purpose and a deep knowledge of their market, opportunities and challenges so they can plan with confidence.

HOW WE WORK

We marry heart with data and art with science. Our team brings PhD-level research skills, extensive governance experience across sectors and deep knowledge of the tourism system and events, so the evidence stands up and the strategy is practical.

The result is a values-based strategic framework that can adapt as new challenges and opportunities emerge.

WHO IT’S FOR

Businesses, industry assocations and peak bodies, regional development agencies, government departments, arts and creative organisations, community organisations and events.

WHAT WE DELIVER

  • Strategic planning facilitation and delivery

  • Organisational governance

  • Regional governance

  • Economic contribution and value studies

  • Market, visitor and audience research and insights, including segmentation

  • Business cases and feasibility for new products

  • Governance advice and project management

  • Visitor and tourism data systems, data acquisition and analysis

CASE STUDIES

organisations we’ve worked with

Unlocking future tourism growth for Tasmania’s Central Highalnds

A business case assessment of potential tourism development in Tasmania’s Central Highlands working in partnership with Nova Economics and Nature Market Insights.

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TOURISM INDUSTRY COUNCIL TASMANIA | 2025 - 26

The value of mountain biking tourism in Tasmania

A comprehensive evaluation of the value of mountain biking tourism to Tasmania, with a deep dive report for Dorset, where Blue Derby operates.

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TASMANIAN MOUNTAIN BIKING NETWORK | 2025

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Insuring Tasmania’s tourism industry

Working with the Tourism Industry Council Tasmania to support and advise on the challenges of insuring tourism operators in Tasmania.

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DESTINATION SOUTHERN TASMANIA | 2026

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