our projects
Anambas Islands ecotourism strategy
Mentoring and advising the Anambas Foundation as they developed a conservation-led ecotourism strategy for Indonesia’s remote Anambas Islands, where tourism grows only as fast as conservation allows.
Our Mountain’s Future: a vision for kunanyi/Mount Wellington
A submission for Destination Southern Tasmania setting out the tourism industry’s priorities for the long-term management of Wellington Park and kunanyi/Mount Wellington.
Insuring your business: a tourism operator toolkit
A practical toolkit for the Tourism Industry Council Tasmania, helping tourism and hospitality operators understand their insurance, manage risk and have better conversations with brokers.
Huon Valley accommodation supply and demand analysis
Can the Huon Valley attract investment in new accommodation and a conference venue? An analysis for Destination Southern Tasmania of why visitors day-trip, and what would make them stay.
Insuring Tasmania’s tourism industry
episteme, working with Professor Paula Jarzabkowski from University of Queensland, has delivered a report on Insuring Tasmania’s Tourism for the Tourism Industry Council of Tasmania. The report examines the concerns of operators around increasing premium costs and decreasing availability of insurance.
The value of mountain biking tourism to Tasmania
Mountain biking tourism is worth $61 million a year to Tasmania’s economy and supports 590 jobs, mostly in the regions. Our report shows how to grow it.
Unlocking tourism growth in Tasmania’s Central Highlands
A business case for a new nature-based wellness experience in the Central Highlands, for Destination Southern Tasmania, developed with community, industry and land managers.
Central Coast tourism accommodation and conference demand analysis
A baseline for tourism investment in Penguin and Ulverstone, showing that accommodation growth on Tasmania’s Central Coast depends on developing distinctive experiences first.
Benalla Rural City destination management plan
A five-year plan to grow tourism in Benalla and surrounds, where you can “see the art in everything”, delivered with TRC Tourism for Benalla Rural City Council.
East Coast Tasmania Tourism Positive Impact Plan
A community-led plan for tourism to enrich Tasmania’s East Coast, its people and its place, built from hundreds of conversations with the people who live there. The plan is the first of its kind to deliver on Tasmania’s 2030 Visitor Economy Strategy key direction of community-led destination management.
Expedition cruise strategy for Tasmania
A coordinated, community-informed framework for assessing expedition cruise anchorages and landings in Tasmania’s regional and remote areas, for Tourism Tasmania with Parks and Wildlife, TasPorts, MAST and State Growth.
Yumbah national aquaculture tourism strategy
episteme was subcontracted by TRC Tourism to advise a national aquaculture business on their opportunities to expand into tourism and set a staged, low-risk path to connecting with customers.
Blue Mountains brand rollout
A roadmap to help Blue Mountains City Council roll out the Run Deep place brand across council, industry and community, so it becomes more than a tourism logo. Leading a team on behalf of TRC Tourism.
Blue Mountains destination management plan
Subcontracted by TRC Tourism to lead this project, it is a values-based plan that can adapt and evolve as new challenges and opportunities emerge. The plan has led to the establishment of the first Destination Stewardship Council in Australia.
Tourism Industry Council Tasmania: Tourism awards judging and sponsorship
Judging the Tasmanian Tourism Awards annually across Tasmania. *photo is from my travels, but not a business I judged!
Bruny Island: impacts of ferry capacity constraints
An independent look at how ferry capacity affects tourism businesses on and around Bruny Island, one of Tasmania’s most highly rated visitor experiences.
Corporate events in Hobart: supply and demand analysis
How a community arts venue could grow its corporate event income to fund more programs for its community, without losing what makes it special.
Goulburn Region destination management plan
A five-year plan to grow the visitor economy of Victoria’s Goulburn Region, a newly formed tourism region, delivered with TRC Tourism.
Palm Island tourism master plan
A tourism master plan for Palm Island that starts small, builds local capability and protects culture, so tourism contributes to the wellbeing of the community.
Wellington Park visitor segmentation
Using mobile location data to understand how people really use Wellington Park, giving City of Hobart a simple, evidence-based picture to plan for kunanyi/Mount Wellington.