Yumbah Aquaculture farms premium abalone, oysters and mussels at coastal sites across Tasmania, South Australia and Victoria. It wanted to understand whether tourism could help it connect with customers, drive trial and sales, and strengthen its social licence in the communities where it operates.
Subcontracting to TRC Tourism, episteme prepared a strategic direction and opportunity analysis for the Yumbah Board. We looked at the agritourism market, visitor trends and in-region experiences for each of Yumbah’s sites.
The report sets a prioritised sequence for investment, grounded in market size, brand alignment and readiness.