our projects
Benalla Rural City destination management plan
A five-year plan to grow tourism in Benalla and surrounds, where you can “see the art in everything”, delivered with TRC Tourism for Benalla Rural City Council.
Our Mountain’s Future: a vision for kunanyi/Mount Wellington
A submission for Destination Southern Tasmania setting out the tourism industry’s priorities for the long-term management of Wellington Park and kunanyi/Mount Wellington.
Insuring your business: a tourism operator toolkit
A practical toolkit for the Tourism Industry Council Tasmania, helping tourism and hospitality operators understand their insurance, manage risk and have better conversations with brokers.
Insuring Tasmania’s tourism industry
episteme, working with Professor Paula Jarzabkowski from University of Queensland, has delivered a report on Insuring Tasmania’s Tourism for the Tourism Industry Council of Tasmania. The report examines the concerns of operators around increasing premium costs and decreasing availability of insurance.
The value of mountain biking tourism to Tasmania
Mountain biking tourism is worth $61 million a year to Tasmania’s economy and supports 590 jobs, mostly in the regions. Our report shows how to grow it.
Unlocking tourism growth in Tasmania’s Central Highlands
A business case for a new nature-based wellness experience in the Central Highlands, for Destination Southern Tasmania, developed with community, industry and land managers.
East Coast Tasmania Tourism Positive Impact Plan
A community-led plan for tourism to enrich Tasmania’s East Coast, its people and its place, built from hundreds of conversations with the people who live there. The plan is the first of its kind to deliver on Tasmania’s 2030 Visitor Economy Strategy key direction of community-led destination management.
Expedition cruise strategy for Tasmania
A coordinated, community-informed framework for assessing expedition cruise anchorages and landings in Tasmania’s regional and remote areas, for Tourism Tasmania with Parks and Wildlife, TasPorts, MAST and State Growth.
Yumbah national aquaculture tourism strategy
episteme was subcontracted by TRC Tourism to advise a national aquaculture business on their opportunities to expand into tourism and set a staged, low-risk path to connecting with customers.
Blue Mountains destination management plan
Subcontracted by TRC Tourism to lead this project, it is a values-based plan that can adapt and evolve as new challenges and opportunities emerge. The plan has led to the establishment of the first Destination Stewardship Council in Australia.
Bruny Island: impacts of ferry capacity constraints
An independent look at how ferry capacity affects tourism businesses on and around Bruny Island, one of Tasmania’s most highly rated visitor experiences.
Goulburn Region destination management plan
A five-year plan to grow the visitor economy of Victoria’s Goulburn Region, a newly formed tourism region, delivered with TRC Tourism.
ATDW Enhancement Project
The ATDW powers tourism in Australia - fueling operator listings in search engines and publications in every state. The ATDW Data Enhancement Project was aimed at improving listing numbers and quality across Tasmania.
Destination Perth destination management plan
A 10-year plan for tourism across Perth and Surrounds, a region of seven subregions and more than 5 million overnight visitors a year, subcontracted by TRC Tourism to lead and deliver the project.
West Coast Adventure Tourism Prospectus
An investment prospectus inviting adventure tourism entrepreneurs to Tasmania’s West Coast, setting out evaluated opportunities from sand boarding to floating saunas and cultural experiences.
Australia’s Golden Outback destination management suite of plans
A 10-year tourism plan for a region covering more than half of Western Australia, with four regional tourism development strategies. episteme was subcontracted by TRC Tourism to lead and deliver the project.
Australia’s Coral Coast destination management suite of plans
A 10-year tourism plan for Australia’s Coral Coast, shaped by 655 stakeholders, with regional strategies for the Gascoyne, Mid West and Wheatbelt, subcontracted to lead the project by TRC Tourism.
Abalone Victoria (Central Zone) interim CEO
Working with Abalone Victoria as Interim CEO. Overseeing the recruitment of a new CEO, engaging with key stakeholders and members, ensuring governance is robust and ensuring ASIC compliance over the period.
Experience Victoria 2033
Co-leading, with TRC Tourism, Victoria’s ten-year visitor economy masterplan during lockdown, built on regenerative principles and published as Experience Victoria 2033.
Make Yourself at Home: evaluating Tasmania’s travel voucher program
An evaluation of Tasmania’s COVID-era intrastate travel voucher program, which generated $3.18 in spending for every dollar claimed and helped tourism businesses through 2020.