Final Adventure Tourism Prospectus
Tasmania’s West Coast is untamed, challenging and wild. Its towns sit where rugged mountain ranges meet World Heritage-listed rainforest and a rich mining and pioneering heritage. Its working mining, timber, fishing and hydro industries have left roads, dams, wharves and river landings that make it an ideal base for adventure tourism.
episteme prepared the West Coast Adventure Tourism Prospectus for West Coast Council and West by North West Tourism, with design by Julia Dineen Design. The prospectus invites entrepreneurs and investors to join a growing industry, building on the region’s mountain biking trails, rafting, the West Coast Wilderness Railway, and a new iconic walk planned for the area.
Each opportunity was evaluated for return on investment, brand alignment, capital required, planning constraints and likelihood of proceeding. They include:
sand boarding on the Henty Dunes
a floating sauna and cold-water swim
an Aboriginal cultural experience developed with Traditional Owners
e-bike adventures and prospecting tours
kayaking, day walks and climbing
The prospectus outlines indicative pricing, the approvals each opportunity needs, and the support council can offer to help new businesses get started. A multitude of opportunities packaged up within ten themes provide potential business operators with the inspiration and impetus to build amazing businesses. Plus a few crazy ideas, which I am particularly proud of.