our projects
Blue Mountains brand rollout
A roadmap to help Blue Mountains City Council roll out the Run Deep place brand across council, industry and community, so it becomes more than a tourism logo. Leading a team on behalf of TRC Tourism.
Blue Mountains destination management plan
Subcontracted by TRC Tourism to lead this project, it is a values-based plan that can adapt and evolve as new challenges and opportunities emerge. The plan has led to the establishment of the first Destination Stewardship Council in Australia.