our projects
East Coast Tasmania Tourism Positive Impact Plan
A community-led plan for tourism to enrich Tasmania’s East Coast, its people and its place, built from hundreds of conversations with the people who live there. The plan is the first of its kind to deliver on Tasmania’s 2030 Visitor Economy Strategy key direction of community-led destination management.
Blue Mountains brand rollout
A roadmap to help Blue Mountains City Council roll out the Run Deep place brand across council, industry and community, so it becomes more than a tourism logo. Leading a team on behalf of TRC Tourism.
Experience Victoria 2033
Co-leading, with TRC Tourism, Victoria’s ten-year visitor economy masterplan during lockdown, built on regenerative principles and published as Experience Victoria 2033.