our projects
Our Mountain’s Future: a vision for kunanyi/Mount Wellington
A submission for Destination Southern Tasmania setting out the tourism industry’s priorities for the long-term management of Wellington Park and kunanyi/Mount Wellington.
Insuring Tasmania’s tourism industry
episteme, working with Professor Paula Jarzabkowski from University of Queensland, has delivered a report on Insuring Tasmania’s Tourism for the Tourism Industry Council of Tasmania. The report examines the concerns of operators around increasing premium costs and decreasing availability of insurance.
The value of mountain biking tourism to Tasmania
Mountain biking tourism is worth $61 million a year to Tasmania’s economy and supports 590 jobs, mostly in the regions. Our report shows how to grow it.
Expedition cruise strategy for Tasmania
A coordinated, community-informed framework for assessing expedition cruise anchorages and landings in Tasmania’s regional and remote areas, for Tourism Tasmania with Parks and Wildlife, TasPorts, MAST and State Growth.
Blue Mountains destination management plan
Subcontracted by TRC Tourism to lead this project, it is a values-based plan that can adapt and evolve as new challenges and opportunities emerge. The plan has led to the establishment of the first Destination Stewardship Council in Australia.
Bruny Island: impacts of ferry capacity constraints
An independent look at how ferry capacity affects tourism businesses on and around Bruny Island, one of Tasmania’s most highly rated visitor experiences.
Benchmarking fisheries staffing across Australia
A national study for NRE Tasmania comparing how every Australian state and territory resources its fisheries management, to help plan for a changing fisheries workforce.
Wellington Park Trust visitor and recreation strategy
A 10-year strategy for an inspiring, connected visitor experience of Wellington Park and kunanyi/Mount Wellington, co-designed with more than 1,000 people for the Wellington Park Management Trust.
Experience Victoria 2033
Co-leading, with TRC Tourism, Victoria’s ten-year visitor economy masterplan during lockdown, built on regenerative principles and published as Experience Victoria 2033.
Make Yourself at Home: evaluating Tasmania’s travel voucher program
An evaluation of Tasmania’s COVID-era intrastate travel voucher program, which generated $3.18 in spending for every dollar claimed and helped tourism businesses through 2020.